we've tried several cheaper/more expensive, crunchier options (wraps, ergobaby, slings, etc) and much prefer this one. we find it to be super simple to use, and luv that it can grow with baby without inserts. we got this for a 1yo, so haven't tested this out with a newborn, so reserving a star for that. the clips and straps are secure and easy to use, but we found the same can be said on other brands. the feature we luv the most is the zip open seat area. baby was very uncomfortable with the wide straddle of some other options (I understand this is supposed to be the best for baby). this one allows us both options, and she prefers having both zippers opened.