Its color is cute and easy to carry baby.

This is probably the first carrier that my baby loves. The material is very soft and doesn't bother him. He prefers sitting in front facing out. We had baby Bjoern before this carrier which he outgrown already, but the material was synthetics (for breathability) and was rough on his skin. Surprisingly, he doesn't sweat too much in this carrier, which is a big plus for us.This carrier provides good support and my shoulders do not hurt. It takes some times to get used to, and depending on how I position the belt, it is not always comfortable on my waist - it digs into my hips, but with some adjustment it gets better. I also love the pocket in front for my hands and I can stick emergency diaper there as well.I haven't tried back carring yet - only front facing one.Overall I am happy with this carrier.